RevOps’ Role in the “New World”
“What’s RevOps’ role in the ‘new world’?”
I was asked this question twice last week. And it’s a topic I’ve been thinking about a lot recently, given my work with early-stage startups and the pace and magnitude of change taking place.
Measuring Customer Health
It might sound obvious, but tracking the health of your customer base is so unbelievably important, especially in the “new world” we now inhabit.
Reducing churn and protecting revenue should be at the top of every Founder’s post-apocalyptic priority list.
But, tracking customer health in a way that gives you full visibility to identify issues/blockers and take necessary action is not easy.
I am a [blank], what can RevOps do for me?
There’s a never-ending debate over the RevOps reporting line.
Is it the CEO? CRO? COO? CFO? Someone else?
The answer is complicated.
What’s undebatable, though, is the impact that RevOps can have across your entire business.
With the customer at the heart — whether internal or external — here are a few key areas, by role, where partnering with RevOps can make you and your department more effective (that go beyond the role of “system admin”).