I help startups build predictable, sustainable revenue engines.
I started my RevOps consultancy because I'm passionate about solving the difficult problems startups face. I’ve spent over 15 years helping tech businesses of all stripes build, scale, and optimise their GTM operations.
“If you are frustrated with any aspect of your reporting or understanding [of your revenue function], then Rob’s assessment can inform you of the immense value you could unlock by working with him.
Our data was scattered, not properly collected, and not well understood, resulting in an unstructured and undisciplined revenue function that was not pulling in the same direction.
As a result of working with Rob, [we now have] increased accountability within the team and therefore better performance and morale.
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How can I help?
Mapping your customer journey is mission-critical to understanding the intersection between how your customers buy and how your business helps them to buy.
I will work with you to align these journeys resulting in a unified, optimised customer experience.
Customer Journey Mapping
Your go-to-market processes are the foundation of your revenue model; they’re the connective tissue between human behaviour (customer, employee) and how your business performs (e.g., funnel conversion rates, pipeline metrics, sales performance, etc.).
I will help you design and implement the right processes, giving you greater visibility and predictability over your revenue funnel.
GTM Process Design & Optimisation
Navigating the revenue tooling landscape is a minefield. Knowing what tools are needed, when they’re needed, and why they’re needed requires intimate understanding of the tools themselves as well as deep knowledge of your business.
Having worked with dozens of revenue tools in my career - and being platform-agnostic - I can help bridge this gap to decide what’s right for you - now and for the future.
Tooling Strategy & Technical Architecture
What’s the difference between a Customer Data Platform (CDP) and Salesforce (CRM)? Do you need both? How should they connect with Hubspot (MAP)?
Often an afterthought once revenue tooling has been bought and implemented, getting your prospect and customer data strategy right from the start will save an immeasurable amount of time (and headache) in the future.
To enable your team to make data-driven decisions quickly, it’s smart to start planning this as early as possible.
Customer Data Strategy
You can’t improve what you don’t measure. I can help define the metrics that matter for your business and put into place a plan to surface the insights that will drive decision-making.
Metrics Definition, Measurement, & Reporting
Having spent my entire career working in startups at various stages of growth, I’ve worked closely with Founders to ensure the ‘operational house’ is in order to successfully fundraise.
I can help ensure the right processes are in place, the right metrics are being measured, and the right data/insights are available to help prepare you for your next round.
Series ‘X’ Readiness
Do you need SalesOps or RevOps? When should you hire a systems admin? How should the team be compensated?
Typically offered at the end of an engagement, but possible to do standalone, I can help build your internal RevOps team by assessing required skills and capabilities needed for the role(s). I can also support the recruitment process - from writing job specs to conducting interviews - saving valuable time.
RevOps Team Design & Recruitment